Funny video about the disconnect between marketers and customers
Funny video about the disconnect between marketers and customers
View ArticleFDMA Catalog Marketing Summit From The Basics to Beyond Thurs 4/16
FDMA Catalog Marketing Summit From The Basics to Beyond! Date: Thursday, April 16, 2009 What does it take to manage a multi-channel catalog and thrive in this economy? Come join us on April 16 as our...
View Article9 Ways to Use Twitter as a Marketing Tool
It seems that Twitter is all the rage these days. The topic seems to polarize people: Some find it a useful and productive marketing tool, while others find it a waste of time and “much ado about...
View ArticleFDMA Annual Summit a Success!
We had over 90 attendees at the FDMA annual summit. Here is a sample of what we saw, Jeff Yaniga's powerpoint presentation on Using Twitter For Business. Great stuff! Enjoy and have a great weekend.
View ArticleA Case Study in Brand Differentiation (in multichannel direct marketing)
Two of these happen to be Rochester Big and Tall and Casual Male XL. While owned by the same company, both have positioned themselves to different segments of the big and tall market. This week I...
View ArticleFlorida Direct Marketing Association & Jim Gilbert: The Second Half… Meet or...
Jim Gilbert and the FDMA e are please to announce another great learning opportunity for you on June 18th. The Second Half: Meet or beat your 2009 estimates and look like a superstar! Thursday, June...
View ArticleYou lost me there part 3 (losing customers in the call center)
If you believe — and many of the purest of pure-play Internet marketers do — that you don’t need a call center, think again. I’ve seen this debate lost over and over again. People still want, and...
View ArticleYou Lost Me There, Part 4: “Badges? We don’t need no stinking badges!!!”
“Badges? We don’t need no stinking badges!!!” Quick, somebody tell me what movie that line came from? In internet speak, “badges” are small icons with social media logos that can be put on your website...
View ArticleYou lost me there part 5 – Your call center is bleeding!
The Great Call-Center Disconnect: Companies need to function under the guise that great — even sometimes so-so — direct marketing will make the telephone ring, but expertise in the call center will...
View ArticleCustomer service now!!! The convergence of customer service and social media...
There’s just too much prime opportunity online — e.g., Facebook, Twitter, YouTube, blogs, etc. — for brands to get dinged when they screw up. In the few weeks I've been back from vacation, I’ve been...
View ArticleAttention Marketers: Watch this episode of Undercover Boss now
This Sunday's episode of Undercover Boss, focused on GSI Commerce and it's CEO Michael Rubin. It's all about direct marketing, customer service, call center training and shipping and fulfillment. Lots...
View ArticleWhat Multichannel, Direct and Ecommerce Marketers Can Learn From the Way...
This week I want to tell you a story, and pay tribute to a local businessperson who recently passed away. So Why Am I Telling You This? Think about your company: Do you know your customers by name, or...
View ArticleThe Postal Rate Commission (PRC) Denies Exigent Postage Rate Increase … Big...
Recently, The Postal Rate Commission denied the US Postal Service an exigent postage increase. So, OK, now what? So, Direct marketers aren't getting slammed with another 5 percent-plus postage rate...
View ArticleHow to Mess Up a Perfectly Good Customer Experience
As a marketer, you should be overly concerned about how your customers experience your brand, products and customer service. I evangelize how in the internet age it’s very easy for a company to wind up...
View ArticleFlorida Direct Marketing Association Presentation on Facebook
This is the latest presentation I did for the Florida Direct Marketing Association. Entitled Facebook: Breaking the Sales and Engagement Myth, it is a case study on how The Fresh Diet builds...
View ArticleYour company’s product guarantee policy: reducing the barriers to purchasing
Some years ago I worked for a clothing cataloger that offered a no strings attached, lifetime money back guarantee. Occasionally we received a tattered well used article of clothing back 2-3 years...
View ArticlePaid Product Warranties: Two Marketing Case Studies one good and one horror...
UPDATE: Right after this article was published, I got a call from someone at CompUSA. They told me two things. 1. That the CompUSA I was writing about was out of business and the NEW CompUSA would...
View ArticleThese two presentations on Social Media made it to the homepage of...
I love it when a plan comes together. On Friday and today my presentations made it up to the top of slideshare.net’s home page. Check them out: Facebook: Breaking the Sales and Engagement Myth...
View ArticleWebsite Goal? 6 Tips for ALL Ecommerce Companies to Capture EVERY Visitor to...
One of the universal truths I see is a lack of understanding by many marketers, from newbie to experienced, of what their website is really for. I know, I know, marketers always say the right thing:...
View ArticleThe 50 Best Marketing, Social Media, Digital Marketing and Ecommerce Tips of...
Check out "The 50 Best Marketing Tips of 2014" article from Retail Online Integration Magazine. I made the cover story! I have tips 11 (customer service) and 41 (social media).
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